ZenFone Max (ZC550KL) : Massive Screen ;Massive Battery

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ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS introduced another first in the market of Android Phones; the ZenFone Max.

The highlight of the new ZenFone Max (ZC550KL) is its incredibly-long-lasting, high-capacity 5000mAh lithium-polymer battery that gives users an unprecedented amount of mobile freedom. With capabilities of staying longer than most smartphones, the ZenFone Max has a standby mode of 38 days, or 37.5 hours of 3G talk time, or 32.5 hours of Wi-Fi Browsing, or 22.6 hours of video playback.

ZenFone Max with ridiculous 5,000 mAh Battery :  A Ultimate Energy Smartphone with a massive screen and a massive battery!

ASUS-ZenFone-Max-Image ASUS-ZenFone-Max-2

ZenFone Max has a bright and clear 5.5-inch HD IPS display with wide viewing angles, protected by the latest Corning® Gorilla® Glass 4 for unrivalled scratch-resistance, strength and everyday durability. On top of this, its back cover stands out with its leather finish texture for maximum grip. At the heart of ZenFone Max is a powerful yet power-efficient 64-bit Qualcomm Snapdragon 410 processor with up to 2GB of RAM. ZenFone Max also features 13MP Rear /5MP Front PixelMaster cameras with a wide f/2.0 aperture. The rear camera also boasts laser auto-focus for sharp, near-instant shots with 0.03 focusing speed and dual LED tone flash for natural photos under the dark.

ZenFone Max also functions as a powerbank through its USB OTG capabilities to charge other phones and micro usb devices– a very useful feature when outside and no power outlets are available.

The ZenFone Max (ZC550KL) is now available in all authorized re-sellers nationwide for Php 8,495.00. You can also check out ZenFone Zoom (ZX551ML), ASUS World’s thinnest 3X optical zoom smartphone for PHP 26,995.00.



ZenFone Zoom (ZX551ML) now available in all authorized re-sellers nationwide for PHP 26,995.00

Visit ASUS Philippines facebook for stores list availability: www.facebook.com/asusph

Please contact your local ASUS representative for further information.



Eason de Guzman Jr.

PR Head

Eason_deguzman@asusph.com               Francis H. Garcia

PR & Events Specialist



Alvin V. Estacio

Technical PR





ASUS Global Press Room: http://press.asus.com

ASUS PH Facebook: http://www.facebook.com/ASUSph

ASUS PH Twitter: http://www.twitter.com/ASUSph

ASUS ZenFone Max product page http://www.asus.com/PH/Phone/ZenFone-Max-ZC550KL/?SearchKey=ZenFone%20Max/



ASUS ZenFone Max ZC550KL

Processor            64bit Qualcomm MSM8916 S410 Quad-Core 1.2GHz

Operating system            ASUS ZenUI under Android 5.0 (Lollipop)

Display  5.5-inch, HD 1280×720,295ppi IPS 1280×720 HD IPS Display , Pixel Density 294 ppi, Corning® Gorilla® Glass 4, Supports GloveTouch input, 450nits brightness, ASUS TrueVivid Full Screen Lamination technology, 178˚ viewing angle

PixelMaster cameras      Front 5 Mega-Pixel

Rear 13 Mega-Pixel w/ flash dual LED Flash

0.03 second laser auto-focus

F2.0 Aperture

PixelMaster Technology

Network standards         SIM1 Support2G/3G/4G

SIM2 Support2G/3G

(Network support varies by country)

Memory and storage     16GB ROM


Micro SD card slot (up to 64GB supported)

Wireless               802.11b/g/n, Wi-Fi Direct, Bluetooth® 4.0

Connectors         3.5mm audio jack, Dual micro-SIM

Location sensors              GPS, A-GPS, GLONASS

Other sensors   Accelerometer, proximity, ambient light, gyro, digital compass and Hall-effect sensors

Battery 5000mAh non-removable lithium-polymer

Colors   Pure Black, Ceramic White


(H x W x D)          77.5 x 156 x 10.55 ~ mm

Weight 202g


Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors.


ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,326 awards in 2014 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 16,000 employees around the globe with a world-class R&D team of 5,200 engineers. Company revenue for 2014 was approximately US$14.5 billion.




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