Yale Tapped Alden Richards as Local Ambassador

Like it? Share it!

FacebookTwitterGoogleLinkedInPinterest


Our topmost concern is the safety of our family and the people we love. When we sleep at night or whether we go out of our homes, we make sure that our home we are free from worries about security and safety.

And for this reason that we make sure we only use the best and trusted name in the country

Being a purchaser for a construction firm for a long time, I have only one name in mind when it comes to security and that is Yale.

Yale is the brand behind locks of every design and function in over 125 countries. As one of the oldest international brands, Yale is among the best-known and most respected names in the lock industry, with millions of Yale locks in use worldwide. Yale is “the world’s favorite lock”.

Yale recently announces that it has tapped its first local endorser, whom the brand describes as someone “who has strong family values and looks after the welfare of his loved ones”.

The announcement was held at EDSA Shangri-La last Sept 27, 2016

Alden Richards is the ideal personification of the brand. He will be able to remind everyone that more than just in the business of locks, Yale is in a mission to provide safety and security. We believe that his credibility as an endorser will further strengthen our leadership in the market. His overall image & reputation plus his immense popularity & inspiring success will bring our brand to the widest possible segment of the population and his relevance to the present times represents what Yale is all about. A relatable character who consumers can identify with is now being welcomed to the Yale family
Alden Richards is the ideal personification of the brand. He will be able to remind everyone that more than just in the business of locks, Yale is in a mission to provide safety and security. We believe that his credibility as an endorser will further strengthen our leadership in the market. His overall image & reputation plus his immense popularity & inspiring success will bring our brand to the widest possible segment of the population and his relevance to the present times represents what Yale is all about. A relatable character who consumers can identify with is now being welcomed to the Yale family

p_20160927_212231 p_20160927_210530_bf p_20160927_210310 travellocksalden-fj safealden-fj pushpullalden-fj padlockalden-fj alarmalden-fj ddlalden-fj knobsalden-fj ntravellocksalden2-fj ntravellocksalden-fj

 

Like Yale, he highly values the things that matter most in his life — guaranteed safety for his family, 24/7 security for the home, convenience and peace of mind for his loved ones! Yale and  Alden Richards certainly make a perfect fit!

Yale continues to provide security…welcoming consumers to a safer home, its business partners into a home with even greater opportunities, and Alden into a home that share his values and priorities.

Yale is part of ASSA ABLOY global brands since year 2000. ASSA ABLOY is the global leader in total door opening solutions dedicated to satisfying end-user needs for security, safety and convenience, with more than 200 brands under its portfolio

Like it? Share it!

FacebookTwitterGoogleLinkedInPinterest


Lariza Garcia

I am mom of five talented kids who loves to discover new thing and adventure I love to travel and meet new people along the way

You May Also Like

Leave a Reply

Your email address will not be published. Required fields are marked *