Universal Robina Corporation’s (URC) Flourish Pilipinas Winners

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Universal Robina Corporation’s (URC) Flour and Pasta Division celebrated the talent of the Filipino youth in bread and pastry making as it hosted a friendly baking showdown last April 11 and 12.

From making appetizing breads to producing one-of-a-kind cake recipes, representatives from Flourish Pilipinas’ beneficiary schools showcased their baking prowess at URC Flour’s new facility in Quezon City. The schools include Sta. Ana National High School, Camansi National High School, Don Enrique Bustamante National High School, Mahayag National High School and Mulig National High School in Davao City; Benigno Ninoy Aquino High School, Fort Bonifacio High School, and Makati High School in Makati City; and Sta. Lucia High School in Pasic City.

Here are the list of the winners

Cake Category :

Champion – Sta. Lucia High School 

Alaura Daele Pabandero 

Ralph Christian Mangilit 

Angelo Dela Cruz – Coach 


1st Runner Up – Mahayag National High School 

Ivy Rose Peniano

Annie Castro 

Jennifer Apurado – Coach 


2nd Runner Up – Don Enrique Bustamante National High School 

Jamila Eloiza Pawai

Norlyn Nacion

Amelia Velarde – Coach 


Bread Category

Champion – Makati High School 

Rowel Villanueva 

Stephanie Jane Escobido

Lian Marie Espiritu – Coach 


1st Runner Up – Mahayag National High School 

Mark Geo Batistis

Jannaly Olaer 

Rosalie Pamulagan – Coach 


2nd Runner Up – Sta. Lucia High School 

Aubrey Ann San Agustin 

Jhon Caparal 

Angelo Dela Cruz – Coach 

A home for baking talents

The baking competition finds a permanent home in URC’s first baking school, the new Baker John Academy. This 179-square meter facility is located in the rising Bridgetowne business hub along E. Rodriguez Jr. Avenue in Libis, Quezon City. It is complete with state-of-the-art equipment and machines for bread and pastry production. It serves as an interactive laboratory and venue for budding bread makers, pastry chefs and culinary enthusiasts supported by URC Flour. A lobby café also serves as a showcase of URC Flour’s renowned bread products under the Baker John brand.

“With the Baker John Academy, we provide a world-class venue for our young Filipino talents in bread and pastry. We aspire to help them discover their potential and harness their talent and skills,” said Naida.

Supporting the country’s future bakers

Last year, URC Flour launched the Flourish Pilipinas program—a capacity-building project for public SHS students taking up bread and pastry making classes in the technical-vocational track of the DepEd’s curriculum.

This program aims to strengthen URC Flour’s role in nation-building. With the goal to help support the growth and development of the local baking industry, Flourish Pilipinas strives to promote bread and pastry baking as a source of livelihood and enterprise, and showcase the talent and skills of the youth today.

As part of its program, URC Flour partnered with DepEd to produce a multimedia toolkit that will help enhance the learning experience of SHS students in bread and pastry making.

URC Flour also supplied high-quality flour products for use in the practical sessions of the classes.

Flourish Pilipinas was implemented in select public high schools in the DepEd school divisions of Davao City, Pasig and Makati. It benefited more than 1,000 students in Grades 11 and 12.

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