U.S. high performance sports apparel label Under Armour celebrates U.S. National Basketball Association (NBA) superstar Stephen Curry’s outstanding season performance and second consecutive Kia NBA MVP Award with the Curry MVP Back 2 Back Pack, containing a re-release of the Curry One MVP and a new Curry Two MVP colourway.
Curry’s impression on the sport of basketball is a lesson in the power of perseverance, through sheer will and hard work. In the 2014-2015 season, Curry impressed all by being the first player ever to hit 300 three-pointers in a season. He claimed the 2014-15 Kia NBA MVP Award for his performance and earned his first Larry O’Brien World Championship trophy. Following that, in the 2015-2016 season, he helped to lead the Golden State Warriors to the single-season record for wins, shattered his own three-point record of 400 three-pointers in a season, led the league in scoring and joined the prestigious 50-40-90 shooting club.
For his outstanding achievements, Curry earned the 2015-16 Kia NBA Most Valuable Player Award. He is the 11th player (third point guard) in league history to earn the award in back-to-back seasons.
“Stephen Curry’s impact on the game of basketball is immeasurable,” said Kip Fulks, Chief Marketing Officer, Under Armour. “His game and will to dominate is unlike anything we’ve ever seen in the NBA, and his cultural reach off the court is equally transcendent. At Under Armour we are thrilled and humbled to be alongside Stephen on this journey, and look forward to his continued perseverance in making himself a better athlete every single day.”
Commemorating the signature footwear Curry wore in the back-to-back MVP seasons, the Under Armour Curry MVP Back 2 Back Pack has sleek gold colours and design elements, reinforced by Under Armour’s innovative technology. It echoes the relentless strength and tenacity demonstrated by Curry, whose ability to hit shots off the dribble, in traffic and from incredible distance took the world by storm.
The Under Armour Curry MVP Back 2 Back Pack will be available exclusively on www.underarmour.com.ph and Titan retail stores.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland.
For further information, please visit the Company’s website at www.uabiz.com.
About Triple Pte. Ltd.
Established in 2013, Triple Pte Ltd is a sports and lifestyle retailer which holds the exclusive distribution rights for the Under Armour brand across Southeast Asia. Triple launched the Under Armour operations in Singapore and Philippines in May 2014. It has to date expanded the Under Armour distribution network to cover seven Southeast Asian markets through a combination of 25 brand houses as well as shop in shop and multi-brand wholesale executions.