Colors come alive at Troo brand launch
Aptly called Living Colors, the brand launch of Troo at Ibiza Beach Club BGC last June 27 was a visual feast: from the kaleidoscope floor screen at the elevator lobby and the colorful globes of light on the tables to the eye-popping performance by Japanese techno dance group, Siro-A to the remarkably brilliant guest speakers.
Distinguished guests included Insurance Commissioner Dennis B. Funa, AgeasChairman of the Board Mr. Jozef De Mey and Ageas CEO Mr. Bart De Smet, EastWest Bank Chairman Mr. Jonathan Gotianunand EastWest Bank Vice-Chairman & CEO Mr. Antonio C. Moncupa Jr.
An emotional highlight of the launch was when Troo President & CEO Mr. Hans Loozekoot acknowledged the presence of Troo’s first customers, who were invited to the event.
Troo is a50-50 life insurance joint venture between EastWest Banking Corporation, one of the fastest growing banks in the Philippines, and Ageas Insurance International NV, a global insurance company with presence in 16 countries in Europe and Asia.
Bancassurance operations started in April 2016 with Troo Advisors serving Filipinos in 48 EastWest stores. Today, Troo is in all 387 EastWest stores nationwide, providing financial advice and life insurance solutions.
“After having rolled out to all EastWest stores nationwide, six months ahead of plan, we believe that this is the time to announce to everyone that Troo is here for the Filipino. The brand is designed to be “Mobile-First” to connect with the mobile-savvy Filipinos. Our name reflects our desire to be honest and true to our values and that of our customers. We aim to be a genuine game-changer, bringing a refreshing approach to the insurance industry,” said Loozekoot.
For a one-year old company, Troo has helped more than 150,000 Filipinos protect their families by planning their tomorrow so they can live their best lives today. And partnering with companies that are masters of their industries will help Troo go even further.
Troo’s partnership with SAP helped make it the first insurance company in the world to have an end-to-end I.T. solution in the cloud. Together with SAP, Troo is developing a revolutionary app with Apple for their Troo Advisors.
In his speech, Insurance Commissioner Funa praised Troo for its holistic approach to technology across its business.
With all these innovation Troo is introducing to the world of Philippine insurance, Troo managed to already rank as 6th largest insurer in 2016 in new business for traditional products based on Annual Premium Equivalent. In April, Troo also won Celent’s 2017 Model Insurer of Asia Award for Innovation and Emerging Technologies.
It’s a very exciting time for Troo. And we’re sure Troo’s colors will touch the life of every Filipino.