The Tourism Promotions Board (TPB) Philippines, the marketing arm of the Department of Tourism, recently joined ITB China which took place in Shanghai as part of its initiative to capture a bigger chunk of 129 million Chinese tourists travelling abroad in the past two years.
In 2017, about 960,000 Chinese tourists visited the country and more than 1.2 million in 2018. TPB hopes to increase Chinese tourist arrivals through its active and consistent participation in ITB China, the largest and fastest growing source market in the travel industry. For 2019, the event had an estimated 15,000 attendees, and approximately 800 exhibitors from 84 countries and 850 buyers from the biggest Chinese travel companies.
This year, the Philippines targets hitting 1.5 million Chinese traveler arrivals and an additional increase of 19.5% by 2022 upon completion of all tourism development plans, which will highlight all the natural wonders of the country.
The travel and tourism sector remains to be one of the important drivers in the country’s economic growth. It continues to create jobs and boost real estate with the influx of foreign and domestic travelers increasing demand for new properties, specifically hotels and resorts.
Through the ITB China, TPB amplified awareness on the country’s beautiful destinations and many offerings with booth activities that put spotlight on why “It’s more fun in the Philippines!”
A country made up of more than 7,000 islands consisting of beautiful pristine beaches, home to some of the most expansive shopping centers in the world, and offering a dozen of adventure-laden activities, the Philippines is, without a doubt, more than ready to open its doors for more foreign visitors.