The Spirit of Christmas: “Hallmark for L.I.F.E” gives children another chance at life

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Through every celebration—may it be a birthday, an anniversary, or a wedding—Hallmark has been part of spreading the most precious messages of love and cheer. Their well-loved cards have connected and brought smiles throughout people all over the world. And this year’s holiday season is no exception.

For 23 years, Filstar Distributors Corporation (FDC), the country’s exclusive licensee of Hallmark USA together with the Leukemic Indigents Fund Endowment (L.I.F.E.) Foundation created a charitable project called “Hallmark for L.I.F.E.” to help alleviate the condition of indigent children with Leukemia.


Every year, Hallmark collaborates with top local artists in creating special limited edition L.I.F.E. products such as greeting cards, gift wrappers, bags, and other giftable items where a portion from the sales of these products go straight to the foundation.

L-R Jose Martin Ramos Licauco, Management Trainee, Filstar Distributors Corporation, Mia Christina Licauco Alindogan, Vice President, Filstar Distributors Corporation, Carmela Gozon, Corporate Secretary, LIFE Foundation, Katrina M. Yatco, Business Co – Chair, LIFE Foundation, Winfred Huang, President, LIFE Foundation, Gabriel A. Felix, Treasurer, LIFE Foundation, Nanette M. Garcia, Assistant Vice President – Sales, Filstar Distributors Corporation

This holiday season, FDC will donate to the Foundation a portion from the sales of all Christmas products of Hallmark including the 2018 L.I.F.E. Christmas card collection

 

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