“See the World in Comfortable Brightness” by Philips Lighting

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A gathering today entitled “See the World in Comfortable Brightness” was held at the Discovery Primea in Makati.

The press event, served to kick-start the global leader in lighting’s refreshed overall marketing campaign, EyeComfort. The across-the-board drive aims to provide brighter lighting, without compromising comfort, providing an optimum illumination experience.

Philips Lighting shared the significance of proper LED lighting and demonstrated what comfortable brightness looks and feels like in a household setting through a series of well-designed, functional talks.

At the gathering, Philips Lighting assembled a trio of gleaming local ambassadors: landscape architect Paulo Alcazaren, multimedia influencer Kelly Misa-Fernandez and celebrity makeup artist Jigs Mayuga.  Aptly called “EyeComfort Advocates”, these individuals have brilliantly diversified the use of proper lighting in their own fields, allowing individuals and communities to function and live better.

Paulo Alcazaren believes that light should spring comfort and promote wellbeing in living spaces, enveloping the residents with a sense of security, where they can dwell and interact with others harmoniously.

When it comes to homes, specifically for the living room, the landscape architect deems that it is imperative to preserve a balance between personality and functionality in the area.

“I believe that the dining area and kitchen are the ‘heart of the home’ and act as multifunctional spaces for many households. With Philips SceneSwitch bulbs, I can create different moods in my kitchen depending on the task needed to be done. It can make the room bright and energizing when I’m performing delicate chores like chopping up ingredients. It can also make the kitchen look homey, cozy and romantic for those special occasions,” Kelly said.

In the kitchen experiential area, Kelly Misa-Fernandez gave her take on choosing the proper lighting for such a multifunctional space. As a mom, Kelly spends a good amount of time cooking and eating with the family in the kitchen. Occasionally, this area also serves as a social hub for dinner parties and entertainment.

“As a makeup artist who is barely at home because of all the work travels, I see my bedroom as a sanctuary, wherein I could unwind and zone out from the world – and lights play an important role in calming my senses.”

Moreover, Jigs Mayuga believes that choosing the right kind of lighting is crucial for both in his field of work and in the household

The guests were also given the opportunity to try and have a close-up look of the experiential areas to see firsthand how Philips Lighting’s extensive selection of LED products provide comfortable brightness in the different household settings.

Light beyond Illumination

Philips Lighting has been revolutionizing the industry for more than 125 years. It continues to innovate illumination technologies in its pursuit to address the growing need of the communities for better and more energy-efficient lighting solutions. Philippines Country Manager Jagan Srinivasan says, “Our responsibility as the global leader in lighting technology doesn’t stop in producing and promoting the use of LEDs. We are also committed in educating consumers about sustainable illumination.”

“At Philips Lighting, we strive to empower the individual by bringing together in-depth understanding of user needs, lighting applications and scientific insights to create evidence-based lighting solutions for optimal vision, sense of well-being and performance. We are aware, more than anyone else in the industry, that light influences the human body in greater schemes. Our human centric lighting efforts are devoted to enhancing human performance, comfort, health and well-being, separately or in some combinations, “Srinivasan adds.

Philips Lighting continues to find ways to drive conversations about the fact that not all LEDs are the same. Through its new EyeComfort platform, the brand strives to bring lighting that is gentle to the eyes and brighter for different living environments – a perpetual commitment to make communities enjoy more relaxing, convenient and flicker-free moments.

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