Royal Enfield officially opens its door to the Philippines with their newly opened branch at 7462 Bagtikan St. San Antonio Village in Makati last June 25
This is a part of Royal Enfield’s nodal city approach and focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc). The first exclusive store in Manila has been set up by the Hardcore Brothers Custom Motorcycles, Inc.
Royal Enfield is striving to provide an immersive retail experience for its customers that forms an integral part of the company’s core retail strategy, globally. The store in Manila showcases the heritage and philosophy of Pure Motorcycling. The space has been designed not just as a point of purchase but as a meeting point for enthusiasts and for conversations around motorcycling. The store will be retailing the full range of Royal Enfield motorcycles and gear and will be great starting point for them to experience the brand.”
Present during the said momentous occasion is Arun Gopal, Head-International Business at Royal Enfield.
Designed as a motorcycle enthusiast’s living room, the 972 sq.ft Royal Enfield store in Manila has been created as per Royal Enfield’s new brand retail identity that showcases its philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience. The store features an interesting visual merchandising format and innovative product displays, which include the use of bits and bobs from Royal Enfield motorcycles and photo frames that speak of the Royal Enfield’s heritage. A full blown wall display of a stripped down Continental GT showcasing the bike’s internals and frame depicts machine love where the rider derives sensorial joy through tactile interplay with his motorcycle
Royal Enfield is exclusively distributed by Hardcore Brothers Custom Motorcycles, Inc.
GF Dona Guadalupe Building, 7462 Bagtikan St., San Antonio Village, Makati City, 1203
899.2699 / 896.0131 / 696.7864 / 0906.545.5507 / 0932.532.7222 / hardcorebrotherscustom.com