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P&G serves consumers around the world. One  of the strongest portfolios of trusted, quality, leadership brands including Joy made another milestone as it set another Guinness World Record as 300 Dishwashers Cleaned 2017 Plates With Just 1 Sachet Of Joy Dishwashing Liquid in PASAY CITY.

Christmas came early as Procter and Gamble (P&G) partnered with Puregold for the biggest and best-ever VIPuring Convention.


In its 7th edition, the convention honored sari-sari and grocery store owners for their continued patronage of the supermarket chain. To drum up the festive spirit, P&G and Puregold celebrated by setting a new GUINNESS WORLD RECORDS™ title for “Most People Washing Dishes Simultaneously” using just one sachet of Joy dishwashing liquid.

“We wanted VIPuring attendees to be part of a breakthrough and historic event, so we initiated this GUINNESS WORLD RECORDS attempt. We gathered 300 people to wash plates at the same time to set the record”, says Shreyas Subbaraya, head of shopper marketing, Procter & Gamble Philippines.

To welcome the New Year 2017, people washed 2,017 plates with just one 45ml sachet of Joy Kalamansi. “This demonstrates Joy’s remarkable Bisang Katutak performance”, adds Mr. Subbaraya.

Actor Luis Manzano, actor and producer Gerald Anderson and two of the country’s most admired singers Jaya and Jose Mari Chan were part of the merry-making event as a special treat to VIPuring attendees.

The convention was themed “Joy to the World: A Merry Christmas Convention” with Joy dishwashing liquid as its featured lead brand. Other leading P&G brands such as Safeguard, Ariel, and Downy were also featured in the event.

The new GUINNESS WORLD RECORDS title of ‘“Most People Washing Dishes Simultaneously” by using just one sachet of Joy dishwashing liquid was set last 15th November 2016 at Halls B and C of the World Trade Center, Pasay City.

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