Nico Bolzico and Alex Gonzaga puts New Downy Sports to an Extreme Freshness Challenge

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Nico Bolzico and Alex Gonzaga puts New Downy Sports to an Extreme Freshness Challenge last January 30, 2019 through a series of extreme physical activity. Three rounds of different intense basketball games was held that afternoon.



Downy, the world’s best-selling fabric enhancer, recently launched the New Downy Sports the first and only fabric enhancer in the world with 24-hour-odor protection technology for our clothes. It is designed to provide active individuals engaged in extreme physical activities the confidence of a long-lasting refreshing scent even on sweaty days

Proving that smelling fresh and feeling great can be possible despite prolonged physical activities, Downy Sports recently held the 24-Hour AII-Star Freshness Challenge, an afternoon of intense basketball games pitting celebrity-led teams headed by actress and vlogger Alex Gonzaga, as well as soccer player and fitness enthusiast Nico Bolzico.

In one intense afternoon, members of Team Alex and Team Nico gathered at the Kerry Sports Plaza over at Shangri-La at The Fort to test each other’s basketball wits and sweat in the court. Making up Team Alex were Thirdy Ravena, Michele Gumabao, and Maricel Laxa Pangilinan, Team Nico, on the other hand, had Kianna Dy, Joanne Villablanca, and Anton Del Rosario. Each aIl-star team was coached by professional basketball stars including LA Tenorio, JC lntal, Asi Taulava, Jeff Chan, Marc Pingris, and Robert Bolick.

Members of each team wore jerseys rinsed with Downy Sports, who’s innovative

malodor-removing technology is activated by friction. Rubbing the clothes releases perfume bubbles that keep the fabrics smelling fresh all day long.

After hours of intense action, including Iay-up matches, a dribbling obstacle course, and a basketball game, the players hung their jerseys in an all-star freshness gallery. The players were astounded that despite the tremendous amount of sweat accumulated from the afternoon of intense action, the jerseys smelled amazingly fresh.

Downy Sports’ extreme malodor protection is expected to benefit millions of Filipinos who want to continue living an active lifestyle with the confidence of having 24-hour odor protection, even though sweat!

My observation…..
While sitting at the bench and waiting for the other celebrity to hang their jersey, I could not but notice the Downy fresh smell from the jersey and to think that I am not that close to that person who is wearing the jersey. I could say, it passed the freshness challenge.

Don’t sweat the small stuff. Make the most of an active lifestyle as you stay fresh and confident with Downy Sports.

Downy Sports is now available in all major retailers nationwide, and online via Shopee Learn more by visiting Downy’s FB account.
#DownySports
#24hrFRESHNESS

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