NEW BALANCE DEBUTS THE 247 SPORT

Boston-based New Balance Athletics, Inc. released the 247 Sport. Designed with the modern urban lifestyle in mind, classic New Balance quality and craftsmanship is fused with modern performance-inspired details for a contemporary new style. The New Balance 247 Sport will be available at New Balance. The launch happened last Feb 7,2017 at Manam, BGC.  Media and other blogger like me were there to witness the unveiling of the new NB 247 Sports.

The New Balance 247 offers a new look, feel and fit, but draws inspiration from iconic New Balance models to remain grounded in the brand DNA. Tapping into New Balance’s reputation as a premier performance brand, the 247 Sport combines an engineered mesh upper with a neoprene sock construction for a performance inspired technical look, fit and feel. A reflective welded N logo, rellective collar strap and rubber “sport” tongue label were borrowed from New Balance performance running, but designed for a 247 lifestyle. Inspiration from heritage models includes the asymmetrical detail on the toe vamp that is a subtle reference to the 1300; a collar strap design taken from the 574 and 576 and, a sleeker more lightweight version of the 998 midsole.

In the Philippines, the New Balance 247 Sport will be available in New Balance (Glorietta), The Athlete’s Foot (Glorietta), Commonwealth (SM Aura premier), Sole Academy (Bonifacio High Street), Sneakpeek (Shangri-La), and Capital (Up Town Center)  for a retail price of P4,595.

For more information and to connect:

IG and Twitter –  @nb-lifestyle; #lifein247