Milo and FC Barcelona kick off a 4 year partnership program that will help build the dream of future champion. The purpose driven partnership happen last Aug. 16, 2017 at the F1 Hotel where in media, VIP and guest were present to witness the momentous event.
The purpose of the partnership is to enhance the quality of life of children through a more healthy and active lifestyle.
Thus, FC Barcelona and Milo Philippines join together to build the dreams of kids by providing them access to world class coaching and venues, and inspiring them to be physically active and healthy through sports. The global partnership was first announced in Nov. 2016 and MILO has since become the official cocoa malt beverage of FC Barcelona. Both parties will continue to grow and support its grassroots sports program while leveraging on the culture and values unique to the club
For this year, Milo Philippines will be sending a team of 10 kids to participate in an international training camp to be held in Camp Nou, FC Barcelona’s home stadium. More than the skill, the players will also be chosen according to MILO and FC Barcelona values they exemplify. The selection criteria put importance the right mix of values and skills exhibited by these young athletes through the sports.
During the local selection camp happening on sept 2 to 3 at the Mckinley Hill Stadium in Taguig City, a pool of invited participants from different football communities in and around Metro Manila will undergo an extensive training to be included in the official short list. Two deserving members of the team will be granted an all-expense paid trip in recognition of the skills and values they espouse.
An expert of pane compose of executives and officials from MILO Philippines, the Philippines Football Federation, IGNITE Sports Group and the visiting FC Barcelona Spanish coaches will deliberate on the most deserving young footballers in the invitational camp. The selected group will be representing the country during the MILO-FCB camp in Barcelona happening this October. The four day program in Camp Nou is highlighted by the Escola Football clinic, Camp Nou classroom sessions and museum visit, city tour and interactions with the FC Barcelona coaches and teams from participating MILO countries such as Malaysia, Indonesia, Vietnam and Colombia, among others
Over the next four years, there will be key initiatives from the brand and football club to energize kids both locally and globally. Tournaments, special training and merchandising efforts are among the many plans store for the different MILO market worldwide.