2016 marks the sixth year of our Jollibee Family Values Awards, Jollibee’s annual advocacy program that aims to promote timeless Filipino family values. With the Filipino family at the core of Jollibee’s brand.
Jollibee recognizes families who was considered an everyday heroes, families who truly exemplify how the power of Filipino family values can nurture and continue building a nation that can sail through the various challenges, calamities and adversities
The 6th Gabi ng Parangal para sa Pamilyang Pilipino centered on the theme of the balangay, whose historical journey captures the solidarity, harmony, determination, courage, bravery and resilience of the Filipino community. The guests were treated to performances from Darren Espanto and Fourth Impact, culminating in a grand finale performance. The event was held at Makati Shangri-la last Oct 7, 2016
In addition to the six JFVA awardees, Jollibee also conferred special citations to families focused on specific advocacies. Receiving the Special Citation for Education (co-presented with National Book Store) are Mr. Reynaldo and Mrs. Juliet Arquiza and family of Camarines Norte, for their educational and scholarship programs, while Mr. Alejandro and Mrs. Lilibeth Cabading and family of Zamboanga City are the recipient of the Special Citation for Environment (co-presented with Landbank) for their underwater clean-up efforts. The latest addition to the awards this year, the Special Citation for Youth, was given to Mr. Harry and Mrs. Malou San Gabriel-Eng and family of San Francisco, California, for their programs that benefit the youth
For their work on autism awareness, Mr. Noli and Mrs. Isabelita Vizcocho and family of Benguet are given the Special Citation for Persons with Disability (co-presented with National Council on Disability Affairs). Aside from being hailed as 6th JFVA winners, the Bumacas family received the Special Citation for Minority Groups. The Sola family was also given the Special Citation for Children (co-presented with Children’s Hour).
The five JFVA families and OFW Family of the Year each received a cash prize of P300,000, a trophy designed by brass sculptor Michael Cacnio, and P10,000 worth of Jollibee gift certificates. The recipients of the special citations were each given P50,000 in cash, a plaque, and P3,000 worth of Jollibee gift certificates.
Distinguished personalities known in their respective fields comprised the esteemed board of judges in this year’s JFVA, including Sen. Bam Aquino who served as jury chairman. He is joined by Mowelfund trustee and president Boots Anson-Rodrigo, Manila Bulletin columnist and TV host Suzi Entrata-Abrera, respected inspirational speaker and columnist Francis Kong, ANC news anchor Edric Mendoza, parenting and relationship consultant Maribel Sison-Dionisio, Coca-Cola Philippines Vice President for Public Affairs and Communications Atty. Adel Tamano, and columnist and child advocate Audrey Tan-Zubiri. Completing the board are Jollibee Global Brand CMO and Jollibee Philippines Marketing Head Francis Flores, Jollibee Philippines Head of Human Resources George Wang III, and Jollibee Group Foundation Vice President Belen Rillo.
The 6th Jollibee Family Values Awards is supported by Coca-Cola Philippines, Crowne Plaza Hotel Manila Galleria, Holiday Inn Manila Galleria, and Rainforest Adventure Experience (RAVE), with official media partners, CNN Philippines and Philippine Star.