How Safeguard’s #SafeWash Campaign Encouraged Millions of Filipinos to Practice Proper Handwashing

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After weeks of rebuttal against Fred D’ Germ, an online ‘influenzah’ and rapper spreading misinformation on the importance of proper handwashing, thousands of Filipinos have tuned in to show massive support for Safeguard at the #SafeWash Raprapan sa Global Handwashing Day that went live online last October 15, 2020. In the event, Fred D’ Germ bitterly accepted his defeat with the outpouring of comments from Safeguard fans.

It was in late September when the Philippine Handwashing Survey results showed that only 50% of Filipinos wash their hands properly.  This “puwede na” mentality in handwashing is a big problem especially during this pandemic. This prompted Safeguard to create the #SafeWash Movement by calling out all the ways Filipinos are not properly washing their hands, and by presenting the message in pop culture themes that would stick with Filipinos of all ages.

The mass education music video, now with more than 10 million views, was done by Filipinos for Filipinos. Safeguard collaborated with five of the top animation houses in the Philippines in a span of three weeks that brought out the best in Filipino animation talent. The catchy rap song was also voiced by Gloc-9, the nation’s #1 rapper. Watch the video here.

In recent times, the major force that have greatly influenced trend culture is music, so powerful that it has gathered large numbers of people to support significant and impactful causes. Through Gloc-9’s addictive rhythm and witty rap lines, Safeguard hopes to reach Filipinos of all ages to join the #SafeWash movement and realize the importance of practicing proper hand hygiene.

Safeguard was also invited by the Department of Health and UNICEF to share the #SafeWash movement at the recent Global Handwashing Day Symposium on October 16, 2020. The brand shared the roots of the #SafeWash movement and how the brand is also partnering with institutions to ensure that the push on handwashing education is enabled by ensuring there is access to hand washing facilities.

With the #SafeWash movement, millions of Filipinos are now convinced that there are no other ways of washing hands except for the safe and proper method. The #SafeWash Movement starts with every Filipino family in their own homes, keeping their loved ones from committing the improper handwashing habits as promoted by Fred D’ Germ.

Filipinos Pledge to Practice #SafeWash Habits

Continuing what started as a battle cry against hand hygiene misinformation, celebrities, online personalities, and numerous communities have shared and posted videos — spreading support for the #SafeWash movement.

This is just the start for Safeguard’s #SafeWash Movement, and it’s here to stay with the brand’s commitment to strengthen proper handwashing education.

After being presented the repercussions of improper handwashing, we must all do our part to keep ourselves and our families from germs. The safe wash way doesn’t stop within our homes but should be done even when we are in public spaces. Let us keep reminding our loved ones, share videos, and post online to help spread the word on the safe wash way of handwashing.

With the #SafeWash movement, millions of Filipinos are now convinced that there are no other ways of washing hands except for the safe and proper method. The #SafeWash Movement starts with every Filipino family in their own homes, keeping their loved ones from committing the improper handwashing habits as promoted by Fred D’ Germ. Through Safeguard’s power to eliminate 99.9% of germs, and correct handwashing practices, every trip to the sink is a guaranteed #SafeWash for a #SAFEPhilippines.

To continue your #SafeWash journey, look for your favorite Safeguard hand soaps here.

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