After the announcement that Hello Kitty Run will happen, everyone who are fans of Hello Kitty was excited to join
And finally the long wait is over, the first ever “Hello Kitty Run” event in the Philippines was a success.
Tokyo Gets Co., Ltd., a Japan-based entertainment agency, through its local affiliate Ten:22 Business Solutions, brought the ‘Hello Kitty Run Manila’ last 21st October 2017 at the SM By The Bay, SM Mall of Asia. It was an overwhelming success, with over 10,000 participants including me of course.
The first Hello Kitty fun run was held in Bangkok in February 2016. Afterwards, it was also brought by Tokyo Gets to many other Asian countries such as Singapore, China, Indonesia and Vietnam.
Throughout the event, the concept “Link Love Together” was widely adopted from race kits to decorations, merchandise to food & beverages, etc. The event attracted numerous media support both from online and offline platforms.
Tokyo Gets and Ten:22 would like to acknowledge and appreciate the support of its main partner CHERIFER Syrup, along with the other sponsors namely, SM By the Bay, ETC, 2nd Avenue, Philippine Star, Manila Bulletin, Business Mirror, Otaku Asia, Golden Phoenix Hotel, Rizal Park Hotel, Hisense, Toy Kingdom, Skin White, Skechers, Pocari Sweat, Crystal Clear, Pascual Creamy Delight, Fujifilm Instax, Salonpas, ACER, Softex, Gardenia, Kinds in Mind, Banana Peel, Bert Lozada Swim School, Mogu Mogu, UBER PH, Chips Delight and UCC Coffee. They filled the grounds with dozens of themed activities, games, and photo corners that provided the runners a fun-filled and memorable day!
Social networking sites Facebook and Instagram unleashed its power to create the hype and euphoria for Hello Kitty Run Manila 2017. The first week of its Facebook page showed an instant 10,000 followers, and had more than 31,000 followers during the event day itself! Registered participants happily and proudly shared their photos and status with the hashtags #HelloKittyRunManila2017, #LinkLoveTogether, and #HKRManila2017.