Whenever the hosts of the ‘Sugod Bahay’ segment of the longest running noontime TV show Eat Bulaga goes on location in a chosen barangay, subdivision or town anywhere in the country, residents usually take a peek not just to congratulate the pre-drawn winner of the segment but to see the celebrities, and also get a chance to play games and win prizes. On June 16 and July 1, 2016, not just a handful but hundreds of residents of Barangay 165 in Tondo, Manila and Barangay Palatiw, Pasig City excitedly dashed to witness that day’s Sugod Bahay since it came with a most welcome addition: the first-ever Hanabishi Sugod sa Barangay Caravan.
Hanabishi, one of the leading brands of home products in the Philippines, partnered with Eat Bulaga to bring the Sugod sa Barangay Caravan to offer up to 25% discount on Hanabishi electric fans, refrigerators, LED TVs, food mixers, ovens, air coolers and more. The brand is known for its quality yet very affordable products that practical Filipinos love.
For one whole day, Hanabishi products were available for purchase in the booth they set up at the corner of Solis Street and Dagupan Extension.
Barangay 165 resident Honeylet Villafuerte bought a Hanabishi 32” LED TV and brought some members of her family along. “Okay yung ganitong caravan. Kung tutuusin may TV kami, pero [dahil] talagang mura [dito] kaya bumili kami. Sulit eh,” said Villafuerte. (This caravan is good for us. We already have a TV set but this was really affordable so we bought one. It’s really worth it.)
While Villafuerte was celebrating the good deal she found, her neighbors and friends from nearby barangays were both marveling at their good finds as well as being generously entertained, as the caravan also featured a short program with games, dance and song numbers and other surprises. The company, which has been a partner of Eat Bulaga for almost five years now and has been sponsoring some of its major segments including the Sugod Bahay segment, also gave away Hanabishi products as prizes for the games.
Barangay 165 residents in Tondo holding newly-purchased Hanabishi fans during the first Hanabishi Caravan on June 16.
Hanabishi President Jasper Ong said, “We have always envisioned Hanabishi to be present in every Filipino household. Synergizing this activity with our partnership with Eat Bulaga brings us closer to even more Filipino families. Not only do we offer our products at incredibly lower prices during the caravan, we also seek to entertain the people by hosting a simple program and coming up with games. It was overwhelming because people were so welcoming and participative during the first leg of the caravan. We encourage all the practical ‘nanays’ and ‘bossings’ to grab this opportunity and catch us as we bring the Hanabishi Sugod sa Barangay Caravan to more barangays in the country.”
The next Hanabishi Sugod sa Barangay Caravan will be on July 30, and August 15. For more details on the schedules and venues of the caravan, visit www.facebook.com/MyHanabishiAppliances/.