‘DO IT RIGHT!’ campaign : for the Betterment of the Filipino

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  • New ‘DO IT RIGHT!’ campaign calls on Filipinos to proudly show their support for RH and family planning.
  • More organizations, celebrities, and ordinary Filipinos encouraged to join, add their voices to the cause


A coalition of 11 organizations today launched a campaign, urging Filipinos to show their support openly for family planning and reproductive health (RH), with the “DO IT RIGHT!” slogan and a distinctive hand sign. The press conference was held today at the Ascott Hotel in Makati where in guest, media and partners gather to witness the call for attention for this matter.  

Repeated opinion polls have shown that more than 70 percent of Filipinos support family planning and initiatives, such as the Responsible Parenthood and RH Law.  

“The ‘DO IT RlGHT!’ campaign is designed to encourage everyone to take those beliefs they already hold inside and share them out in the open, proudly, especially on social media like Facebook,’ said Co-organizer Benjamin de Leon, President of The Forum for Family Planning and Development. ‘By showing each other how many feel the same, in a positive, celebratory spirit, Filipinos can together free themselves of old inhibitions.“  

The campaign will include a social-media blitz, festival events, as well as advertising in traditional media like billboards, print and radio. It encourages couples and individuals to flash the Do it Right! hand sign in selfie posts or in public: Two fingers held up together representing the members of a couple with a thumb in-between representing the contraceptive or safe-sex measures that strengthen their bond.  

The coalition has set up a Facebook page www.facebook.com/DoltRightPHl) to serve as the focal point for the evolving campaign, as well as the hashtag #DoltRight.  

Initial members include DKT Philippines, the Family Planning Organization of the Philippines (F POP), The Forum for Family Planning and Development, The Philippine Society for Responsible Parenthood, LoveYourself, RTl International, SheDecides Philippines, and all four professional associations for the country’s midwives.  

At the press conference held in Makati City, they called on more like-minded organizations and individuals to throw their weight behind the campaign.


”This is wide open. We invite anyone who feels this topic is important companies, famous Filipinos, anyone to come on board.” said Hyam Asher Bolande, Chaiman of the Board of DKT Philippines. Following the example of the #MeToo anti-sexual harassment movement that grew In North America as more and more women spoke up, the Do It Right! campaign is designed to gather strength over time, he added.


Economists and public-health experts have long lamented the need for improved RH education and access to modern contraception in the Philippines, especially for the country’s poorest. Religious-based organizations have protested the RH Law in recent years, but the law prevailed against court challenges and is fully in force today.  

At the press conference, Commission on Population and Development (POPCOM) Undersecretary Juan Antonio Perez Ill hailed the launch of the “DO IT RIGHT!’ campaign, which he said comes at a crucial time when the government is also increasing its efforts to fully implement the law.  

Nandy Senoc, FPOP Executive Director said, “It’s high time for society to finally put aside fears and embarrassment about this topic and declare openly as the majority of F Filipinos, together that RH is OK, that it’s responsible.”  

“When youth and women are empowered, there will be no teen pregnancies, no early marriages, no unwanted pregnancies or abortions. When women are well informed, the fight against poverty is already halfway won,” he added.

Organization are trying their for the welfare of the youth and the community but this will not prosper if we don’t help

With the rise of population and HIV, it’s a perfect time to participate.


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