In August 2017, FWD launched the Lifetime of Possibilities social media campaign to challenge the public to live life to the fullest, say yes to every possibility, and start working on their bucket lists. The pan-Asian insurance company—with offices in Hong Kong and Macau, Thailand, Indonesia, Singapore, Vietnam, Japan, and the Philippines—partnered with experts in different fields: Coach Jim and Coach Toni Saret for Fitness, Doms Lim and Perci Intalan for Filmmaking, Casa Escondida Anilao Resort & Dive Center for Scuba Diving, and Chef Laudico for Culinary to help them take their first step to achieving their bucket list goals.
Thousands heeded the call, posting pictures of their own #FWDBucketListMoment on Instagram and joining the contest on Facebook. Prizes are actual experiences of taking that first step to fulfilling their bucket lists, whether it’s a one-on-one with a chef, a filmmaking workshop, a fitness session, or a trip of a lifetime. This is because FWD wants people to really experience life and celebrate living. They can live the life they’ve always wanted and treat every day as a new adventure because FWD has their backs, covering them for a lifetime of possibilities.
The Culinary Bucket List event was held at Guevarra’s by Chef Laudico in San Juan, the bucket list winners were asked to bring their signature dish, to be heated, finished, and presented to Chef Lau at the restaurant a la MasterChef. After the presentation, the winners had a chance to pick the brains of the rockstar chef and get valuable tips about home cooking, as well as starting their own brand as “chefs,” over a hearty Guevarra’s breakfast.
The exclusive mentoring with winners was then followed by a media event, where Chef Lau presented the new and improved signature dishes of the winners, before presenting his very own FWD Dish, a brighter and more vibrant twist to Chicken Pyanggang, a Tausug chicken delicacy marinated in burnt coconut and tossed with vegetables.
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Culinary bucket list achieved—and on to more! When will you?
To know more about FWD’s bucket list adventures, visit www.fwd.com.ph, Like Facebook/fwdlife.ph, and follow @fwdlife_ph on Instagram. #FWDLifetimeOfPossibilities #FWDBucketListMoment #GetReadyToLive