In celebration of Breast Cancer Month, Under Armour Women of Will Campaign was launched last Oct 28, 2015.
I was one of the few who were able to experience what it’s like to be part of the campaign. We were invited to join a yoga class as part of their campaign.
#UnderArmour and #UrbanAshram joined forces for this women empowerment event for the celebration of #BreastCancerAwarenessMonth.
The campaign includes print, Internet, social media, POP in Under Armour Brand House and partner retail locations and grassroots events to “educate consumers on proper bra fit, use, and care.”
The Under Armour “Women of Will” star in a multi-media effort that falls under the brand’s “I Will What I Want” push, with this iteration centering on a what the brand calls a “woman’s most important piece of workout gear — her sports bra.”
Content from the campaign depicts each of the women and their declarations in overcoming doubt and setbacks related to their womanhood. The statements also give voice to what women everywhere want and need from their sports bras, a perspective that has often gone unheard.
WOMEN OF WILL
Every woman’s heart long for a healthy and exceptional way of living. But there’s no other way in making it but through how they manage their lifestyle. By becoming driven, strong, and fearless to accomplish any circumstances they may face. You can attain all those aspects through this program. You’ll be taught and trained by five inspiring prominent women to get ARMOURED and be EMPOWERED!
Hope everyone can make healthy lifestyle in and get rid of breast cancer for good! Urban Ashram is having free yoga session every Wednesday night. Check their social sites for more details.