The collaboration between Alaska Milk Corporation – focused on nourishing and developing every kid’s mind and body, and Disney – creating happiness and magical moments for kids and families, aims to encourage healthy drinking habits among children.
Alaska Ready-to-Drink (RTD) Milk Kids line, featuring Alaska Choco, Sweet Milk, and Yoghurt Drinks, has joined hands with Disney to officially introduce its fun-filled “Who will you be today?” campaign for kids – launching specially designed Disney Frozen and Marvel themed milk drinks.
At launch, there will be 30 Disney Frozen and Marvel themed milk drinks that will allow kids to use their imagination and be playful in choosing who they want to be with every Alaska RTD Kids drink. Kids will get to enjoy and choose their own adventure through different Frozen and Marvel characters along with the delicious selection of milk flavors. Moms, on the other hand, are assured that Alaska Ready-To-Drink Kids Milk is healthy and nutritious for their kids.
Alaska has been a strong advocate of healthy child development through its consistent efforts in ensuring every child gets proper nutrition to equip them with a nourished body – wherever they go, whatever their activities are, and they are prepared. Inside every Alaska RTD Choco and Sweet Milk drinks, there’re the most essential vitamins and nutrients that support an active kid’s lifestyle. Alaska Yoghurt Drink contains naturally fermented good bacteria that aids in proper digestion as well. Disney Frozen and Marvel packaging designs also encourage kids to play by cutting out different characters and accessories from the back of the packs.
Alaska RTD Kids line’s new Disney and Marvel themed milk drinks will roll out in leading grocery stores and supermarkets nationwide starting April 2016.
About Alaska Milk Corporation – Founded by Mr. Wilfred Uytengsu, Sr. in 1972, Alaska Milk Corporation was established with a generous vision to provide affordable milk products to the Filipino people. Starting from its initial product line of evaporated filled milk and sweetened condensed filled milk, Alaska was able to efficiently grow its portfolio to include powdered milk, ready-to-drink milk, culinary creams, and coffee creamer. Continuing the legacy of its founder, Alaska Milk today provides affordable nutrition across different life stages to every Filipino family – nurturing, caring, reliable and trustworthy. For more information, please visit: www.alaskamilk.com
About The Walt Disney Company in Southeast Asia (NYSE:DIS) – The Walt Disney Company has been active in Southeast Asia since 1995 when Disney Channel first launched in Malaysia and has grown to five offices in the region (Philippines, Malaysia, Thailand, Indonesia and Vietnam) with the headquarters in Singapore, employing over 300 permanent staff. Disney is one of the most active and largest global entertainment companies in the region with diversified businesses in film, consumer products, publishing, mobile content, television and family entertainment overseeing content from six key brands: Disney, Pixar, Marvel, ESPN, ABC and Lucasfilm.