If you are a relative of someone who suffers from cancer, you know how hard it is to see your love one suffers from this dreaded disease. Just like everyone, we are drained, financially , emotionally and physically.
No one is actually spare from this , whether you are rich or poor or you think you are in a peak of health, magugulat ka nalang na meron pala , may cancer ka or sila pala.
Recently, Roche launched the Strong for Someone Advocacy: its campaign that aims to share to others that there are someone who support you in this journey; fighting cancers.
Cancer is strong, but the fight against it is stronger, especially when there are people around us to battle this brutal disease with.
As the market leader in oncology in the Philippines1, Roche launched today its Strong for Someone advocacy that aims to inspire and ignite strength among cancer patients and their families by creating a nationwide community that will serve as their pillars of support. Strong for Someone is a multi-stakeholder campaign that provides access to information for cancer patients and caregivers on disease awareness, treatment solutions, funding sources, and emotional support.
There are actually 3 Pillars that was presented during the event.
Strong Pillars of Support
Philippine Society of Medical Oncology (PSMO)
Roche (Philippines) Inc. coordinated with different groups, including Philippine Society of Medical Oncology (PSMO), a professional non-profit organization of Medical Oncologists that aims to advance the science and ethical, holistic practice of cancer care in the Philippines. This organization of doctors serves as the pillar in providing education on the latest treatment solutions and information available for cancer patients.
The company also teamed up with patient support groups, non-profit foundations that provide support, education, and hope to persons with cancer and their loved ones, that will help patients and their families deal with the emotional and psychological challenges that the disease brings from diagnosis to treatment. Present during the panel discussion were representative form Alternative Funding and the Philippine Foundation for Breast Care from East Avenue Medical Center.
What got my attention was when Ms. Remy Taino mention about the mapping out, it’s their way of showing what to do and how to do it; that is how to access the support for the patients need.
Department of Health (DOH) and the Philippine Charity Sweepstakes Office (PCSO)
The company also tapped the support of the Department of Health (DOH) and the Philippine Charity Sweepstakes Office (PCSO) to share both existing and upcoming programs that will lessen the financial burden among patients and their families.
The campaign, Strong for Someone, is also endorsed by no less than television personality, model, and vlogger, Will Dasovich, who was diagnosed with cancer in 2017 but with the help and support of family and community, was able to fight the disease. He serves as proof that belonging to a community of support, cancer can be fought better.
With this campaign, Roche, together with its partners and ambassador, aims to bring out strength from a network and community by using platforms that would further increase awareness on the advocacy campaign. These include videos and an interactive community page that will present cancer patient stories of survivorship to serve as an anthem of strength between patient and their loved ones. These channels will also serve as sources of information, engagement, and build connections from patients, doctors, support-groups, and institutions that can help provide financial support.
“This disease brings patients and their families the burden of having to deal with various challenges that are unpredictable and even frustrating, for the most part. Cost of treatments and emotional challenges add to the ever-growing burden of cancer care”, said Sheryl Enriquez, Roche Business Leader. “And now, as we remain committed to be strong for someone, the fight is ours to conquer. We need to be strong for ourselves and for the people around us.”
To know more about Strong for Someone advocacy campaign, follow https://www.facebook.com/pg/StrongforSomeone.
If you need further information, please consult your Healthcare Provider.
For medical information queries and product quality complaints, please email: firstname.lastname@example.org
For suspected adverse drug reaction, please report to the Food and Drug Administration (FDA) at www.fda.gov.ph and to the Roche (Philippines), Inc. Local Safety Unit via email at email@example.com.
At the first sign of any adverse drug reaction, the patient should seek medical attention immediately.
It’s hard to have someone you love to have a cancer, I lost my lola and nanay to cancer and I don’t want others to go through the pain.
But what I want to share to you is, we are not alone in this battle; there are people and company who cares and support on the journey
And lastly, let’s be someone who is strong so that our love ones can fight as well.